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- Contributes in the conceptualization of marketing programs including trade promotions and consumer based promotions on brands / projects.
- Responsible in the achievement of overall target / forecast to the brand assigned to him / her.
- Implements and directs approved concept studies, advertising, promotions and public relation programs to the brand(s).
- Provide inputs to product sourcing, research with the objective of strengthening the brand’s portfolio.
- Coordinates with graphic artist, advertising agencies and media suppliers on advertising projects and promotional programs.
- Help evaluate effectiveness of marketing programs and retail activation programs.
- Contribute in the continuous development of product packaging and imaging.
- Assists in the preparation and presentation of data /reports for management review and analysis.
- Assist in business building activities by actively in the look out of growth opportunities and expansion areas.
- Coordinates with other departments and ensuring that concerns related to marketing, its brands and work flow in accordance to plan, timing and target schedule.
- Participation in conceptualizing and planning of marketing plans, strategies and programs.
- Conduct market analysis and market intelligence of competitor activities.
- Performs other related duties as assigned.
- Graduate of Bachelor of Science Major in Business Management / Administration or Marketing Management or Bachelor of Arts Major in Communication Arts.
- With experiences in trade and product management
- Highly creative, assertive, innovative, independent, goal & results oriented, a team player
- Willing to do fieldwork & or/ travel